Research > Management > 07

Starting point: 

How will the increasing sustainability pressures shape the Architecture, Engineering, and Construction sector and its business models, specifically considering the building life cycle? 


This topic may include consideration of initiatives that can accelerate digital sustainability in the sector and reach sustainability goals. 

Project Summary: 

The Architecture, Engineering, and Construction (AEC) sector is at a transformative crossroads, where integrating digital transformation with sustainability imperatives has become essential to meet global environmental challenges. This research focuses on how digital sustainability can drive innovation across macro (cities), meso (blocks/districts), and micro (buildings and business models) scales. By aligning with frameworks like the United Nations’ Sustainable Development Goals, the research investigates the potential of AI-powered, data-driven approaches to reimagine processes and practices in the AEC sector. 

This research explores how digital transformation can strategically address sustainability imperatives in the AEC sector through a multi-scalar framework. Employing methodologies such as Action Design Research (ADR), the study emphasises collaborative engagement with industry partners to co-design, implement, and refine innovative solutions. By focusing on the synergies between AI technologies, data-driven systems, and sustainability goals, the research develops practical tools and frameworks to transform the sector: 

  • Macro Level (Cities): The first study investigates how AI and digital tools can shape sustainable urban design, addressing challenges like resource efficiency, pollution reduction, and climate adaptation. Using Action Design Research (ADR) in collaboration with urban planning stakeholders, the study develops strategies that combine data insights with actionable design principles to create smart, sustainable cities. 
  • Meso Level (Blocks/Districts): At this scale, the research examines how digital transformation can promote sustainability within neighbourhoods. It explores the integration of social and technological sustainability, employing ADR with industry partners to co-create AI-driven solutions that enhance community engagement, resource sharing, and resilience. 
  • Micro Level (Buildings and Business Models): The final study focuses on embedding digital sustainability into building design, construction, and business models. Through case studies and ADR collaborations with AEC firms, the research identifies best practices and innovative approaches to align business operations with sustainability goals. 

This research aims to develop a robust framework for advancing digital sustainability in the AEC sector. By employing Action Design Research (ADR) as a primary methodology, it ensures close collaboration with industry partners to co-create solutions that address real-world challenges. ADR facilitates iterative design, implementation, and evaluation, allowing for the continuous refinement of sustainable practices and tools. Case studies will provide practical insights into how digital technologies can transform business models and design processes to align with sustainability imperatives. 

The research contributes to the growing body of knowledge on digital transformation and sustainability in the AEC sector. It offers actionable blueprints and methodologies for industry stakeholders to integrate cutting-edge digital solutions with environmental goals, fostering a more sustainable future for the built environment. 

PhD Candidate

Jumana Hamdani

PhD Supervisors

Prof Shan Pan
UNSW Business School, School of Information Systems and Technology Management

Prof Markus Höllerer
UNSW School of Governance and Management

Enrolled at

UNSW Business School, School of Information Systems and Technology Management